Goals & Strategies
CHURCH APOSTOLATE
1. To make the Shrine a vibrant center of wholistic and integral evangelization
Key Result Areas (KRAs):
- the consciousness of the churchgoers is aroused towards their social and missionary responsibilities
- a sustained and consistent evangelization program especially for church goers is in place
- people are challenged and moved to conversion and action by the preaching
- transformation from pietistic, individualistic and popular religiosity to a healthy and liberating Marian devotion and religiosity
- popular catechetical and evangelization aidsStrategies:
• To sustain a program of evangelization for church goers
• To ensure quality evangelization
• To utilize multimedia and information technology in evangelization
• To improve quality of preaching focused on missionary dimension
• To ensure systemflatic preparation of homilies
2. To make the shrine a vibrant center of lay empowerment
Key Result Areas (KRAs):
- Lay volunteers are active and committed partners in evangelization
- a lay liturgical coordinator has been trained and supervises the liturgy in the shrine
- transformation of lay volunteers’ motivation to serve at the shrine from devotional and religious to one that is integral and missionary.
- active lay members in the Shrine Team
- All personnel are united and active in the all programs and services of the Shrine.Strategies:
• To provide opportunities for greater participation of lay in the shrine, e.g., pilgrimage, liturgy, evangelization, etc.
• To conduct an appraisal on knowledge, skills, motivations, organization, and spirituality
• To conduct systematic and consistent evangelization program for lay volunteers
• To initiate specialization for our lay volunteers especially in the areas of liturgy, pastoral ministries, etc.
3. To make the social services and community building mission a clear actualization of Marian devotion and liturgical- sacramental ministry of the shrine.
Key Result Areas (KRAs):
- Active support of the devotees to our social services and programs
- All professed, lay, staff and church volunteers are united and active in the all programs and services of the Shrine.
- Our programs’ chief beneficiaries are those who are truly alienated and marginalized.
- Effective and professional social services program
- United orientation of all personnel of the social services and programs
- People are well-informed about the social programs and services of the Shrine
- The Social Services ministry flows from and complements the Shrine apostolate.
- Deeper appreciation of the social dimension of the sacraments and worship.
- The consciousness of the churchgoers is aroused towards their social and missionary responsibilitiesStrategies:
• To systematize the Shrine program to ensure the Social Ministry flows from the Shrine mission
• To professionalize all personnel of social services program
• To conscientize all personnel of social services
• To conduct information campaign about the Shrine’s social services and programs
4. To promote Baclaran as a national and international pilgrimage center and shrine.
Key Result Areas (KRAs):
- Liturgical celebrations in different national and Asian languages
- Baclaran is known to all parishes in the Philippines as a pilgrimage center
- Web-site for Baclaran
- Audio-visual aids for pilgrims, e.g., CD’s, tapes, brochures, flyers, powerpoint and video presentation about the Icon and the Shrine and other promotional materials
- Facilities for pilgrims, e.g., place for eating, gathering, etc.
- Statutes for the ShrineStrategies:
• To maximize the multi-media for the promotion of the shrine
• To advertise and promote Baclaran as a national and international shrine.
5. To renew and enhance our shrines as centers of healing and reconciliation
Key Result Areas (KRAs):
- The shrine is a refuge for the hopeless, desperate and homeless
- Professionalized family life counseling center
- Meaningful celebration of the sacrament of reconciliation
- Center for families of OFW
- Genuine conversion from the sacrament leading to active Christian lifeStrategies:
• Ongoing formation for counselors of family life
• To conduct moral cases conference among the confreres
• Linkaging and networking with institutions, church organizations, etc., on OFW family issues and needs
6. To begin and eventually set up international collaboration in the Shrine.
Key Result Areas (KRAs):
- Colloquium on shrine ministry at the regional level
- Joint partnership with Cebu in the administration of the Shrine
- A developed program of exposure for confession and moral cases for Asian students and confreresStrategies:
• Conduct exploratory dialogue with Cebu re partnership in the shrine.
• Discussion at the regional superior’s level re collaboration in shrine ministry
• To utilize existing fora with Cebu province and Asia-Oceania region
• To participate in all regional efforts for an international Shrine ministry
7. To develop more meaningful, participative and animated liturgical celebrations.
Key Result Areas (KRAs):
- Liturgical celebrations ensure faith-life dialogue
- Deeper appreciation of the social dimension of the sacraments and worship.
- People’s calendar integrated into the liturgical calendar of the Shrine
- Informed and motivated church goers about the true meaning of the Eucharist and their active role as participants in the Eucharist
- Celebration of inculturated liturgies
- Shrine plans and programs are properly communicated to all those involved in church apostolate
- Novena prayer reviewed and updated
Strategies:• Active participation of the lay in the planning and actual celebration of liturgies
• Inviting experts on liturgy and inculturation for constant updating
• Ensure competence and capability and continuing formation on sacred liturgy of those working in the shrine
• Ensure a mechanism that implementors are consulted prior to decisions on major activities.
8. To develop a more dynamic and relevant youth ministry at the shrine.
Key Result Areas (KRAs):
- Chief beneficiaries are youth at risk, church volunteers, youth in our mission areas
- Meaningful prayer and celebration attuned to the sensibilities of the youth, e.g., Taize, youth mass, etc.
- Evangelization program responsive to the needs of the youth
- Active involvement of the youth in the shrineStrategies:
• To provide opportunities for the youth at risk.
• To involve the youth in the celebrations in the shrine

